Nick Brieger,Jeremy Comfort: BME: marketing Sb 1st Edition - Paper
Description
Aimed at students of business management and also at practising managers, this series covers the five main areas of - marketing, finance, personnel, production and operations, and language reference. Each of the four management books is based around those areas essential for learners who need to develop their knowledge of management principles and practices, together with business communication skills. All the management books draw on mainstream management texts used for teaching and on course throughout the world. The book covers: the role of marketing; analysis of market opportunities; buyer behaviour and market segmentation; product development and management; pricing; placing; promotion; and international marketing.
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Author: Nick Brieger,Jeremy Comfort
Number of Pages: 200 pages
Published Date: 01 Jan 1992
Publisher: Pearson Education (US)
Publication Country: Upper Saddle River, United States
Language: English
ISBN: 9780130934697
Download Link: Click Here
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